PLAYFUL PALATE
Differentiating a New Brand in a Crowded Marketplace
Playful Palate was a start-up, gourmet food brand. They hired us to help define their brand story and design a comprehensive brand identity system including company name,logo, packaging, marketing collateral and website.
The identity system, which won numerous awards and was featured in Communication Arts for excellence in branding, created a distinct and memorable visual identity that helped the new brand stand apart in a crowded marketplace.